Patient Experience Design · Aesthetic Practices · EN / ES
A 5-day audit tells you exactly what your digital patient experience is costing you — and what to fix first. For aesthetic practices that are done bleeding revenue at the front door.
The cost of the problem you haven't measured yet
Lost annually across US healthcare from scheduling friction and poor digital experiences
— MGMA 2026
Of patients abandon a provider search the moment they can't find basic information online
— Net One Click 2026
Of 329 medical and dental practices reviewed had ever A/B tested their own website
— PatientGain 2025
The real Problem
Your ads are working. Your SEO is fine. But the moment a potential patient lands on your booking page — or can't find your hours — or sees a form that looks like 2014 — they close the tab.
They don't complain. They just book somewhere else. One Medical. The new med spa that opened three miles away. The practice with the cleaner Instagram and the 60-second online booking.
That's the leak. Most practices never measure it, so they never know it exists. They keep spending on traffic while the revenue drains quietly at the door.
Our Services
Fixed scope. Fixed price. Every finding anchored to revenue impact. You see the leak before you pay for the fix.
$2,500 flat · standalone or credited to Phase 2
5 Business days
Price: $8,000 flat · or $10,000 If combined with Phase 1
10 Business days
Why Previo is different
Every finding comes with a dollar amount attached to it. Not a hunch, not a best practice — a documented gap that shows you exactly what it's costing you to leave it alone. You'll know what's broken and what it's worth fixing before you spend a single dollar on a solution.
The Diagnostic stands on its own. If the numbers don't convince you, you walk away — no hard feelings, no follow-up calls. Most clients move forward because the findings are hard to ignore. But the choice is always yours, and that's exactly how we designed it.
Spanish-speaking aesthetic patients are one of the fastest-growing and most underserved groups in US healthcare. Fewer than one in ten practices offers a real Spanish-language experience. Previo builds both versions from the ground up — so neither audience feels like an afterthought.
The TEAM
José is a senior UX and operational experience designer with two decades inside some of the most complex digital environments in the world. Bloomberg. Indeed. Prudential. Organizations where the cost of a broken user experience is measured in millions, and where research-first design discipline is non-negotiable.
He brings a specific lens to this work — what he calls operational experience design: the discipline of understanding how friction accumulates in systems people interact with every day, and removing it before it costs you patients, members, or revenue.Fluent in English and Spanish.
Based in the Dominican Republic. Working with practices across the United States — remotely, efficiently, and without a retainer.
Felipe is a visual design leader whose career spans the world's most respected design and consulting firms. Nearly four years at Fjord — Accenture's design consultancy — leading visual craft across digital transformation projects. Freelance work at Droga5 redesigning Harley-Davidson's e-commerce experience. UI/Visual Design Lead at Publicis Sapient. Part of the Toptal network — the top 3% of design and development talent globally.
Where José diagnoses what's broken and why, Felipe makes the fix impossible to ignore. His work doesn't just perform — it communicates premium at first glance, which is exactly what an aesthetic practice's patients expect before they ever book.
Bilingual in English and Spanish. Based in New York.
The Diagnostic is $2,500. It pays for itself when you fix one thing.
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