Know before you build.Evaluate your product idea before committing to an MVP.
In 30 days, we create a functional prototype, test it with 3–5 target users, and give you clear recommendations for what to build next.
01 / The ChallengeDon't build your MVP on assumptions.
Before you commit time and money to an MVP, there are important questions you should answer first.
Do people understand the product and can they complete the core task?
Where do they struggle or get confused?
Do they see enough value to keep using it?
Does the product inspire confidence in investors and stakeholders?
Is the idea strong enough to justify building the MVP, and what needs to change before you invest more?
Previo gives you evidence before you make the bigger investment.
02 / why previoBuilding is easier. Knowing what to build isn't.
AI has made it faster and cheaper to build software. But speed doesn't eliminate the risk of building the wrong thing.
Previo helps you evaluate the core product experience before you commit to the MVP.
03 / How it works30 Days. Five steps.
A focused process to evaluate the core product experience and determine what should happen next.
01 / Define
We define the product hypothesis, target user, core experience, and most important assumptions to evaluate.
02 / Design
We create the UX and UI needed to realistically represent the product experience.
03 / Build
We turn the design into a functional prototype that users can interact with and you can demonstrate to stakeholders and investors.
04 / Test
We test the prototype with 3–5 people who represent your target customer and observe how they respond to the experience.
05 / Recommend
We turn the findings into clear recommendations for what to keep, change, prioritize, remove, or reconsider before MVP development.
04 / what you getEvidence for a better MVP decision.
At the end of 30 days you receive:
/ Functional Prototype
A realistic version of the core product experience you can test with users, demonstrate to stakeholders, and put in front of investors.
/ User Findings
Clear evidence of what users understand, value, and struggle with, so your next product decisions are based on observed behavior, not assumptions.
/ MVP Recommendations
A focused view of what to keep, change, prioritize, or reconsider before development, so you can invest in the MVP with greater confidence.
The prototype isn't the end goal. What you learn from it is.
05 / who it's forFor founders who are close to building, but aren't ready to bet it all on a hunch.
Previo is a good fit if:
/ You've identified a real problem to solve.
/ You know who you're building for and have a product hypothesis.
/ You're preparing to invest in MVP development.
/ You still have important questions about the product experience.
/ You can provide access to 3–5 representative target users.
Too early?
If you're still figuring out what problem to solve or who the product is for, Previo probably isn't the right next step.
Ready to build?
If you've already evaluated the product experience and know what needs to be built, you probably don't need Previo.
Previo is the step in between.
30 Days
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Fixed Price
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Functional Prototype
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Real-User Testing
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MVP Recommendations
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30 Days / Fixed Price / Functional Prototype / Real-User Testing / MVP Recommendations /
06 / the offer30 Days.
$12K Fixed Price.
Launching price for our first 5 projects.
4 Slots left.
These first engagements will help us refine the process and establish the first Previo case studies. Future engagements will be priced higher.
Included
/ Product definition and strategy
/ UX and UI design
/ Functional prototype
/ 3–5 user testing sessions
/ User research findings
/ MVP recommendations
/ Final readout
Your bring.
Your product hypothesis, existing product knowledge, timely feedback, and access to 3–5 people who represent your target customer.
We bring.
Senior product strategy, UX research, product design, functional prototyping, user testing, synthesis, and recommendations.
07 / about usSenior product experience from day one.
We've spent more than two decades each helping companies turn complex ideas and workflows into clear digital products.
Jose Valenzuela
Product Strategy & UXProduct design leader with 20+ years turning complex problems into clear digital products. Specialist in UX research, strategy, and design direction, solving the right problem before designing the solution.
Felipe Villarreal
Product design20+ years designing clear, intuitive digital products. Agency and consulting roots, Accenture, Droga5, Publicis Sapient. Deep expertise in design systems, UI craft, and engineering collaboration.
08 / FAQsCommon
questions.
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No. We build a functional prototype of the core product experience so it can be tested before you commit to MVP development.
The prototype is built for evaluation and demonstration, not production use.
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The functional prototype is intentionally limited to the experience needed to answer the most important product questions.
An MVP is intended for real-world use and requires production engineering, infrastructure, security, testing, and other considerations that aren't part of Previo.
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No. Previo focuses on the product experience: whether users understand it, can complete the core task, see value in it, and where they struggle.
Technical feasibility of the underlying product is outside the scope of the engagement.
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You can.
AI makes building prototypes faster. But it doesn't determine what you should evaluate, design the right experience, conduct the research, or interpret what users do.
The value of Previo is knowing what to evaluate and what the evidence means for your MVP.
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If you already know what the MVP should be, you should.
Previo is for founders who still have important product questions they want to answer before making that investment.
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We conduct focused sessions with 3–5 people who represent your target customer.
We observe what they understand, what they value, where they struggle, what they expect, and whether they can complete the core product experience.
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No, and that's not what we're claiming.
The sessions provide qualitative evidence about the product experience. They can reveal important patterns, usability problems, misunderstandings, expectations, and opportunities.
They do not prove product-market fit, market demand, or that the business will succeed.
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You do.
To complete the engagement within 30 days, you need to provide access to 3–5 representative users during the agreed testing window.
We plan, conduct, and analyze the sessions.
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You keep the prototype, but we don't redesign or rebuild it after testing as part of the engagement.
Instead, the findings inform our recommendations for what should change in the MVP.
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That's useful information.
The goal isn't to confirm your original idea. It's to give you better evidence before you make the larger investment.
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Potentially.
Previo is a standalone engagement. If additional product strategy, design, or other support makes sense afterward, we can discuss that separately. There is no obligation to continue with us.
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We're launching Previo with five projects at $12,000 each while we refine the process and establish our first Previo case studies.
Future engagements will be priced higher.