Know before you build.
Evaluate your product before committing to an MVP.
In 30 days, we create a functional Proof of Concept (POC), test it with 3–5 target users, and give you clear recommendations for what to do next.
LAUNCHING OFFER$12K
Launching offer for our first 5 founders.
4 Slots left.
Future engagements will be priced higher.01 / The ChallengeDon't build your MVP on assumptions.
Before you commit to an MVP, there are important questions a pitch deck or static prototype can't answer.
Do people understand the product and can they complete the core task?
Where do they struggle or get confused?
Do they see enough value to keep using it?
Does the product inspire confidence in investors and stakeholders?
Is the idea strong enough to justify building the MVP—and what needs to change before you invest more?
Previo gives you evidence before you make the bigger investment.
02 / How it works30 Days. Five steps.
A focused process to turn your product idea into evidence you can use to build a better MVP.
01/ Define
Identify the product hypothesis, target user, and key assumptions
02/ Design
Design enough of the product to evaluate what matters.
03/ Build
Turn the core experience into functional Proof of Concept.
04/ Test
Evaluate the POC with 3–5 representative target users.
05/ Recommend
Turn the findings into clear MVP recommendations.
03 / what you getA better-informed MVP decision.
You get a Final Readout with the evidence, recommendations, and suggested direction for your product including:
/ Functional POC
A realistic version of the core product experience you can demo, test with users, share with stakeholders, and put in front of investors.
/ User Findings
Clear evidence of what users understand, value, and struggle with, so your next product decisions are based on observed behavior, not assumptions.
/ MVP Recommendations
A focused view of what to keep, change, prioritize, or reconsider before development, so you can invest in the MVP with greater confidence.
The POC isn’t the end goal. What we learn from it informs what comes next.
04 / who it's forFor founders who are close to building, but aren't ready to bet it all on a hunch.
For Founders that…
/ Have an early product idea.
/ Are preparing to build an MVP
/ Have untested product assumptions
/ Can provide 3–5 representative target users.
/ Want evidence before committing more time and money
30 Days
/
Fixed Price
/
Functional POC
/
Real-User Testing
/
MVP Recommendations
/
30 Days / Fixed Price / Functional POC / Real-User Testing / MVP Recommendations /
05 / the offer30 Days. $12K.
Launching offer for our first 5 founders.
4 Slots left.
Future engagements will be priced higher.Included
/ Functional POC
/ 3–5 user testing sessions
/ User research findings
/ MVP recommendations
/ Final readout
Your bring
Your product idea + access to 3–5 target users
We bring
Product strategy, research, design, POC development, testing, and recommendations.
06 / about usSenior product experience from day one.
Previo was created by the founders of Magnifico Creative.
Jose Valenzuela
Product Strategy & UXProduct design leader with 20+ years turning complex problems into clear digital products. Specialist in UX research, strategy, and design direction, solving the right problem before designing the solution.
Felipe Villarreal
Product design20+ years designing clear, intuitive digital products. Agency and consulting roots, Accenture, Droga5, Publicis Sapient. Deep expertise in design systems, UI craft, and engineering collaboration.
07 / FAQsCommon
questions.
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No. We build a functional POC to evaluate the core product experience. The goal is to give you better evidence before deciding whether and what to build as an MVP.
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The POC is intentionally limited to the core experience we need to evaluate. An MVP is a product intended for real-world use and requires a different level of functionality, engineering, and operational readiness.
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We conduct focused sessions with 3–5 people who represent your target customer. We look at what they understand, what they value, where they struggle, what they expect, and whether they can complete the core experience.
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No. We're not claiming to validate your business, market, or product-market fit with a handful of users. The goal is to evaluate the core product experience and identify what the evidence suggests should happen next.
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You provide access to 3–5 people who represent your target customer. We plan, conduct, and analyze the sessions.
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We turn the findings into MVP recommendations. We don't redesign or rebuild the POC after testing as part of the 30-day engagement.
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That's useful information. Previo isn't designed to produce a predetermined “yes.” The goal is to give you better evidence for deciding what to do next.
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Of course! If additional product design or development support makes sense, we can discuss the appropriate next step separately. It's not included in the 30-day engagement.
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We're offering our first five Previo engagements at $12K as we launch the service. Future engagements will be priced higher.